Mission Statement

THINC (Treasure Hill Impact Neighborhood Coalition) is a 501c(3) non-profit organization.  Founded by Brian Van Hecke and a few members of Park City’s residential community in response to the threat of the development of Treasure Hill, THINC now consists of hundreds of Park City’s residents and is growing every day.

The group includes residents, business owners and home owners from all over Park City including Park Meadows, Pinebrook, Thaynes Canyon, and Old Town.

THINC’s collective mission is to raise public awareness and to help initiate action in order to preserve and protect Park City’s Historic Old Town.   We believe that development and growth can be done responsibly without harmful impact on Park City’s existing community or natural environment.


Our first and main project has been to raise awareness and to counter the development of Treasure Hill – a hotel, convention center, residential, and commercial development project that would forever change the face of Park City’s neighborhood.

THINC’s major concerns for this project deal with safety and traffic concerns, both of which would be highly problematic in the Treasure Hill development.  Potential environmental issues also need to be addressed.